PHIL LORAINE HOUSE TRAINED shows

PHIL LORAINE HOUSE TRAINED)
Reared on a diet of mix tapes and late-night radio, House Trained label and artist manager Phil Loraine’s fixation with dance music was formed growing up on Merseyside in the UK, during the early years of acid house.
After loaning a mate’s Technics 1210s one summer, he soon perfected the art of beat mixing in his
bedroom and was hooked. His first nightclub flirtation came when he was invited to play in the back room at
‘Bowlers’ – a 10,000 capacity “rave” venue in Manchester; he was subsequently asked back to play the
main arena. His next break came when he was offered a residency at ‘The Void’ nightclub in Stoke-onTrent, which played host to some of the “Best of British” of that era including the likes of Graeme Park, Boy
George, Judge Jules, Tall Paul, Smokin’ Jo & Jeremy Healy.
On moving to London in 2001, Phil landed a marketing position at Def Jam/Universal, overseeing album
campaigns and UK promo trips for a roster which included Mariah Carey, Ja Rule, DMX, Rihanna and
Jay-Z. DJ’ing at weekends in some of the capital’s top clubs of that era, including Ministry Of Sound, The
Cross, The Key, AKA/The End & many more, he began promoting his own parties and launched ‘House
Trained’ with colleague Neil Terry (who later went on to work for Defected Records). The night earned a
reputation on the underground circuit through a combination of cutting edge poster art, a loyal following and
a killer strapline – “No shit on the floor!” – in reference to an unwavering, no-nonsense, music policy.
Always on the look out for the next big DJ and small venue to inhibit, a series of parties next door to
London’s famed Fabric nightclub resulted in a guest appearance from Mylo, on the cusp of global stardom.
A glowing Mixmag report followed, declaring House Trained “#1 top night in London” in April 2004. A
limited print run of t-shirts with the Scotty dog logo emblazoned on the front led to an upsurge in requests
from both punters and DJs, eager to pledge their allegiance to this understated club night which had
sprouted from relative obscurity on nothing more than a shoestring budget.
A five-year long commitment to Ministry of Sound radio as a Saturday night ‘flagship show’ presenter and
a smattering of DJ gigs around Europe followed before the opportunity to launch House Trained Records
arose. A longstanding ambition to give the night a permanent weekend home at ‘The Cross’ nightclub was
scuppered by the venue’s sudden closure and after a handful of parties and credible singles releases from
Wolfgang Gartner, Klaas, Lys, Denise Lopez and DJ Disciple, Phil amicably parted ways with
Universal, reclaiming the House Trained brand as his own. Fittingly, his first independent signing to the
label was ‘Hardcore Uproar (Take Me Back)’ by ‘Together’, a massive revamp of a UK rave anthem and
all-time dance classic that was born on the dance floor of Manchester’s famed Hacienda nightclub.
After flying solo in artist management for a few years, he recently joined forces with Matt Jagger from
Europa Music Management, whose roster boasts the likes of Purple Disco Machine, HOSH, David
Penn, Orbital, Babert and Monolink. A weekend residency at the Hoxton Hotel in Central London helped
keep his finger on the nightlife pulse, playing weekly six hour sets to a diverse, cosmopolitan crowd.
Undeterred by the knock-on effects of the pandemic, Phil fulfilled a lifelong dream to move to Ibiza in the
summer of 2020 where he now works remotely and continues to express his love for house music in all its
forms through his weekly ‘House Trained’ radio show.
Instagram @djphilloraine | Facebook @House_Trained | Twitter @housetrained | Spotify @house-trained



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